How to Get The Most From Your Facebook Advertising Efforts

Last Updated on Wednesday, 22 June 2011 06:53 Written by Jonathan Woods Monday, 23 May 2011 14:14

Do you know what makes Facebook so great, aside from the fact that it has half a billion accounts, is getting more every day and is the fastest expanding social networks on the internet? Around half of the people with Facebook accounts log in each day. So leveraging Facebook's advertising platform is the way to go today. This article will show you how you can get the most from Facebook's advertising and get a real return on your investment.

Do you know what makes Facebook so great, aside from the fact that it has half a billion accounts, is getting more every day and is the fastest expanding social networks on the internet? Around half of the people with Facebook accounts log in each day. So leveraging Facebook's advertising platform is the way to go today. This article will show you how you can get the most from Facebook's advertising and get a real return on your investment.

Make sure that you have read and that you understand the guidelines Facebook has laid out for advertisers. This is one of the most important parts of advertising on Facebook because if you don't understand the guidelines you need to adhere to, you might break a rule or get into trouble and that makes it a lot harder for your campaign to keep going. Lots of people who are newbie advertisers on Facebook find their promotional and advertising campaigns in trouble because they didn't follow the very simple rules set forth by Facebook. Since Facebook has such a huge network, the rules are strict because they need to keep everyone in line so it is just better to follow the rules.

Monitoring your ads consistently is a great way to keep your overall promotional costs low as well as getting a much better return on your investment. In terms of getting your ads approved, be ready to go through a few hoops. Since all of the ads on Facebook need to be approved by a real person, sometimes mistakes get made. If your ad doesn't get approved now, it may get approved in the next one hour. Therefore, your focus should be on making your ads more effective and testing them out, and let Facebook handle the approval part. If you follow the rules and do things right, your ads should be approved with very few problems.

Since a higher CTR means a lower cost per click for that ad, you want to focus on boosting your click through rate. Facebook uses similar metrics as Adwords when measuring the performance of an ad. So go ahead and test out various images with your ads to see which one gives the best results. In terms of revenue, the best way to find out which demographics are suited to your campaign is to test ads targeted at different groups.

You can see, very clearly, that to get Facebook's advertising system to work for you that you need to focus on what really matters like your copy, your offer's quality, your landing page and the creation process of the ad itself. So what it all comes down to is the approach you take with each of the campaigns you want to run. The only thing that you need to keep in mind is that Facebook like any other advertising platform does have a learning curve, but that doesn't mean you won't find success with it. Just take some action, and see the results coming your way.