Boost Your Page Rank On Google Using These Link Building Strategies

Written by Mark Stracinski Friday, 10 June 2011 04:51

Although link building is a lot of tedious work and may appear to be a total waste of time it is the best approach to build a successful business. All the time invested building links will help to increase the link popularity of your website and increase your Google page rank.

Although link building is a lot of tedious work and may appear to be a total waste of time it is the best approach to build a successful business. All the time invested building links will help to increase the link popularity of your website and increase your Google page rank.

Even though Page Rank isn't the Alfa and the Omega of SEO, it's still a good indication of precisely how popular your site is with the search engines. A large number of your Page Rank depends on backlinks. You simply can't boost Google Page Rank without getting back links to your website.

Most people make the miscalculation of blindly diving into link building - expecting that it'll help their search engine ranking. Sadly not all links are good links. Listed below are 5 very significant tips you must stick to when building links to your site.

1. Ensure that the links are relevant Google's bot is getting smarter and one of the big things for the future of backlinks is relevance. Concentrate on getting links from pertinent sites that are similar to yours. Backlinks from related sites provides more linkjuice and will get a higher value than random links from unrelated sites.

2. Steer clear of nofollow links A lot of sites now have the "nofollow" tag which was formerly introduced to deter spammers from posting random links all over the place. The nofollow tag means that a link isn't going to be accredited as a backlink, so when you do get links from nofollow sites they will be pointless from an SEO point of view.

3. Anchor texts are important For quality backlinks you must include anchor text. Anchor text is the text that contains the link and Google places considerable value on them. Make sure you use your keywords within the anchor text to include some linkjuice to your backlinks.

4. Get links from Sites with high Page Ranks Obtaining a link from a high page rank site carries more value than a link from a low page rank site. Page rank value gets passed on to an outbound link from the top level URL. This means that, the home page URL bears the majority of the value and for that reason links from high PR sites are extremely sought after. If you're able to you should try and obtain links from high PR pages - they've got a lot more value.

5. Look at receiving permanent backlinks The only thing that's worse than not ranking well, is to lose a high rank. It's not uncommon for your website to drop off the SERP's if you lose your backlinks. If you purchase links from link services that necessitate a monthly subscription you take the risk of losing your links when you cancel. This will decrease all your links and cause your search engine ranking to drop as well.

Don't be blinded by the little green bar that displays your Google page rank. It's infamously inaccurate and can often be deceiving - particularly for low PR sites. Concentrate instead on constructing more quality backlinks. In the long run every quality link counts and if you are consistent you will increase Google Page Rank, get more traffic and make more income.