What Is Link Building?
Written by Mark Stracinski Saturday, 11 June 2011 07:44
Creating a website is just part of the equation for you to get visitors as you must give attention to traffic generation to pull them in. Link building is an excellent and efficient way to do this. The next few paragraphs handles the fundamentals of link building and how it can help an internet business realize success.
What Is A Link?
A link is used for connecting two web pages. Internal links connect pages inside a website for instance a link placed in an article can connect to your home page or a category on the same website. Once the links point to other pages within the site they're referred to as internal links.
External links on the flip side connect a page on one website to that on another website. This could be observed if you write an article and post it on an article directory with a link pointing back to your site. Your page will be connected to that of the article directory via the link in that article.
What Is Link Building?
Link building is the process of venturing out there and actively building more links - creating more connections - that lead back to pages on your own website. This can be done by creating articles like the one you happen to be reading at the moment. Another good link building example is producing guest blog posts which include one or two links back to the writer's website.
Other forms of link building include directory submissions, blog commenting, forum participation, setting up various profile pages, social bookmarking, press release submissions and the likes. Complete courses are being taught and books have been published about the art of building links. Why Is Link Building Important For SEO?
Why is link building so important and has so many of us investing hours and hours out of our week on this task? For starters, given that it generates those connections or highways between pages and sites which of course sends some visitors our way. Quite possibly the most compelling reason to build links though is to rank well in the search engines and so get a great deal of free traffic to our sites. Here is why link building is crucial for SEO (Search Engine Optimization).
The anchor text or the words which you use to create the link is the second most important factor for ranking a page in the search engines. The title tag is the first. A combination of the title tags and the backlinks compensate for 80% of a site's rankings. Therefore you need to make sure that you use the right titles and ensure that your backlinks contain anchor text with your keywords included so as to rank in the search engines for those terms. You will need several backlinks if you are endeavoring to rank for a competitive keyword however it is possible with some work. Give it a shot. Find a long tail keyword and write a short blog post or article about it. Make sure you incorporate your keyword in the title tag (as early as possible in the tag) and after that build a few links to that page using your keyword in the anchor text. For most long tail keywords 2 or 3 good links is all you need to get it to rank on the first page of the search engines.
About the Author:
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