Copywriting Nuggets Mined From "The Online Copywriter's Handbook"

Written by Bronwen Oehlschlager Wednesday, 06 July 2011 03:57

I've studied a few books on copywriting and I go back and refresh myself sometimes. I recently refreshed on "The Online Copywriter's Handbook" because I want to give you the best information that I can. Even though I am passing along a few nuggets that you can use for your article writing, I still recommend that you own the book. It's to your benefit to have it to firmly set the information that I share with you.

I've studied a few books on copywriting and I go back and refresh myself sometimes. I recently refreshed on "The Online Copywriter's Handbook" because I want to give you the best information that I can. Even though I am passing along a few nuggets that you can use for your article writing, I still recommend that you own the book. It's to your benefit to have it to firmly set the information that I share with you.

Your writing style will always be unique. That's actually not what this book is about. So if you just don't think that your style is good enough please just put that thought out of your mind and start thinking that there is an audience out there who loves your style and those are exactly the people who will come to your site and become your MLM leads.

"The Online Copywriter's Handbook" is all about teaching you how to "sell" yourself and your information.

This time around I was more aware of the section on graphics. It piqued my attention because this is an area where I have been weak. Graphics have a very positive effect on the reader - people like to skim before they settle in to read. If they see a graphic that catches their eye they want to know more so they will do two things:

* Go back up and read.

* Understand what your are trying to convey.

So let's say you are writing and article and you want to help someone get the whole picture (pun intended *wink*) regarding the concept that you are trying to teach. Use a powerful graphic to illustrate your point. Online readers are pretty fussy. They want you to prove that spending time in your site is worth it to them. They want a sign (yes another pun intended LOL) that they should spend their time reading your article for content that is valuable to them.

Even a simple makeshift graphic could be the thing that draws them in.

Be aware that graphics can't be put into a regular article submission though. Keep in mind that graphics work best for blog posts and lead capture pages but not in the articles that you submit to other sites. Also, always remember that you can easily create a version for your blog and then tweak it for your submissions to other sites for the back links.

"The Online Copywriter's Handbook" says to illustrate your point with any sort of chart that you can come up with. Flow charts are a good graphic for showing a process. If you don't mind sharing your personal business information you can illustrate your articles with charts from your back office to illustrate how your own income has grown over time.

That sort of graphic grabs peoples' interest but be careful because it's not duplicate able so take care with the examples you set for your team.

You certainly don't want your team to say "I can't do a graphic like that. My income isn't big enough yet." and then simply quit because they don't feel adequate.

Then again, it may be possible to creatively share that sort of graphic...just make sure to do some serious brainstorming before you decide for or against that type of graphic.

Well, as always I'll leave you with a final word of business altering advice. Be consistent! It makes all the difference.

Do an article and set of backlinks every single day. And... use a tool. It makes it easier. *wink*

Enjoy "The Copywriter's Handbook!"

Now go pop those dream seeds!

I'll talk to you later.