Make Money At Home - The Importance of A First Page Ranking

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To make money at home with an online business, search engine rankings are of the utmost importance. How important? We will illustrate just how important below.

 

A simple case study shows an example of how one company increased sales and revenue by optimizing for their primary keyword phrase, which moved from the bottom of Google's second page of search results, to within the top five results on first page.

 

This particular company had a ranking of eighteen in Google for their main keyword phrase, which is a decent accomplishment considering the competition for their target keywords. The resulting numbers of sales leads were, however, rather disappointing for this ranking.

 

In order to generate more sales, an SEO strategy was developed to focus marketing efforts on lifting the organic ranking for this one target keyword.

 

The target keyword position started improving. It first moved from the 18th position to the 9th position. Then it went to the 4th position above the fold on the first page.

 

Expectations were exceeded by the increase in leads generated by the improved position of this single keyword phrase. The additional sales leads converted into over $1,000,000 worth of new business.

 

The following is the number of leads generated relative to the search position of the target keyword:


 

  • Position number 18 yielded 7 leads each month
  • Position number 9 yielded 125 leads each month
  • Position number 4 yielded 219 leads each month

 

 

 

The difference between having a major keyword position on the first page of search engine results compared to the second page, most definitely appears to be worth the time and effort, based on our experience.

 

Also, the benefit of optimizing a high traffic keyword to appear above the fold of the search results, as opposed to below the fold where people have to scroll down the page, appears to be very substantial.

 

The results in this story show there is clear evidence that higher search engine rankings can drastically improve your ability to make money at home.

 

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