Make Money Online - The Significance of Anchor Text

You may not know it, but anchor text is extremely important to those who make money online. Anchor text is what we know as the highlighted part on a web page, which is text, that links us to another site or page. Generally speaking anchor text is used to show the title and subject of a particular page in very general terms. Google put a massive importance on the anchor text it discovers throughout a site.

 

Keywords in anchor text enhance the relevance of the target page pertaining to the keywords used.

 

A common mistake I see all the time is people use their website name or URL in their anchor text. Don't get me wrong, it is ok if the domain contains the keywords you want, but it is a waste if we are trying to rank for specific keywords. Many, many, many sites are not ranking because they are using the name in their anchor text.

 

Make sure your text you use varies throughout your links.

 

Some webmasters have often focused on a single keyword phrase when choosing anchor text, it is important to understand how sites get penalized for having unnatural back link anchor text.

 

A site with organic, passively-obtained back links will have a wide variety of back link anchor text variations such as: "official site title", "keyword", "keyword synonym", "www.your-domain.com" and even "click here". People often link to you using the words in your domain name as the link text, so try to vary and combine your keyword throughout your links.

 

For example if your keyword is "laptop" you can use these phrases into anchor text: "cheap laptop", "best laptop", or even "notebook".

 

 

Use Anchor Text within your site

 

 

Another common mistake out there is marketers using "here" to link people to another page in their site. Ensure we are using keywords to link internally in our site.

 

Once again I cannot stress enough uniqueness. Is is very important that you do clever and good research on your keywords on your niche before doing any linking. You want to be using keywords that are not too competitive, yet have enough traffic to get you exposed. This is how you will utilize anchor text to get traffic to your website, and make money online.

 

 

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