Make Money Online - Attract The Search Engines

To make money online, it would be really helpful if you knew how to rank in Google. Using keywords in your websites and on your webpages is a proven is a proven method to help you rank higher in Google for that keyword. The way in which you use the keywords however is an often debated topic in the online marketing world and even more so in the SEO world. The reason for this is because Google (and the little search engines) often change their ranking factors and rules so some thing's that were really effective last time are no longer as effective now. However, there are always a set of clear cut guidelines you can follow in order to approach search engine optimization with success.

 

Keeping Abreast Of SEO Times.

 

It can be difficult to say at any given time what the keyword rules are when it comes to Search Engine Optimization content writing, but there are always common worst-practice factors that should be avoided completely. That is, search engines like Google will not only ignore your website content but they will actively penalize you for certain things.

 

Just Say NO To Spam!

 

Do you like getting junk and spam email in your inbox or through your door? Nope, didn't think so. Nor does Google. When search engines first began it use to be 'acceptable' to just have hundreds or thousands of keywords all over your website and no useful text at all, otherwise known as keyword stuffing. However fortunately now that is not the case at all and any website who uses keyword stuffing will face a big penalty. Ok yep keywords are important but you also have to make sure the visitor enjoys coming to your site.

 

So, What Is The 'Correct' Keyword Density Then?

 

The exact keyword density that is considered correct is typically said to be 5 to 10%. However, other's believe they can use a keyword density of up to 20% and still not get penalized by Google or the other search engines. At 10% as a maximum mark this shows that your site is highly relevant to the keyword and yet still leaves you room to give a good article and nice content for your reader. Thus, it is not really spammy. Plus, you are not having to change your article over and over again to fit the keyword in more and more times.

 

 

Err On The Side Of Caution.

 

While these high densities of around 20% may not have got you penalized at one time it is increasingly likely that they will be regarded as being geared primarily towards search engines. Search engines do not want to display sites that are created for this purpose; their aim is to display websites that are geared towards visitors. As such, sticking to a lower percentage is likely to produce better results for you.

 

Playing It By The Rules.

 

It may seem strange at first to try and include your keyword a certain number of times but generally if you are writing an informative article for your user and just including your keyword in every so often to please the search engines then you will find that 5 to 10% is a very normal occurrence and not difficult to achieve. Make your content appeal to both of these and you will be good!

 

What Exactly Are Artificial And Natural Keywords?

 

Natural keywords are basically just keywords that you end up using on your own when you are writing an article on a specific subject. They are the keywords that just keep cropping up but these are not always the best keywords to be using. For example the keyphrase 'search engine optimization' may be searched a lot but then the competition and amount of other people using that search term in their content is most likely in the millions. So changing it slightly and writing on 'how to do search engine optimization' will have less searches but will also have alot less competition and thus increases your chances of getting top position in the search engines.

 

Putting Artificial Keywords In Your Articles.

 

It's normally alot easier to re-write an article and that is exactly what you are going to now do. Simply go through and replace that natural keyphrase with the artificial longer version and then make a few more edits to make sure it flows correctly for the reader.

 

Starting Again With Your Artificial Keyword.

 

If you do not like the sound of re-writing an article then instead get the keyword in your head first and then write the content around that keyphrase and with that keyphrase in the front of your mind at all times. While thinking about that keyphrase the content will be a lot easier to write and including your keyphrase in the article will come naturally.

 

The Result Of Keyword Conversion.

 

By converting the artificial keywords to the natural ones this will directly result in content that not only flows for your readers but also will be keyword rich and have the right density's for the search engines. As a direct result of this both your conversion rate and traffic will increase and enable you to make money online.

 

Zero Cost. Zero Obligation.

SOSComplete!